CSS Launch Major Rebrand and New Website

Posted on January 29, 2018

UK based Carmichael Support Services, a historic fire and rescue vehicle manufacturer, has announced a rebrand to CSS. As part of expansive future plans, the vehicle specialist is now CSS Fire Vehicles Ltd and has also unveiled a new logo and website.  

 Simon Pitt, Business Development Manager at CSS said: “This was an opportunity for us to completely rethink how we communicate. We worked closely with our customers and staff to develop a brand that represents what we are about, which is ultimately to offer the best design, performance and reliability with every product.”

Located in the heart of England, the original business was founded in 1849 as a coach building company by the Carmichael family. Today CSS export to more than 80 countries, producing fire and rescue vehicles for airport, industrial and fire rescue service tenders. With a reputation for quality and reliability some of their vehicles are still in operations even after 30years.


Simon Pitt, CSS Business Development Manager and Raman Yahaya, CSS Managing Director, at the factory in Worcester UK
Simon Pitt, CSS Business Development Manager and Raman Yahaya, CSS Managing Director, at the factory in Worcester UK


Raman Yahaya, Managing Director at CSS said: “This is an exciting time for the company. We are developing our product range and employing new technologies and new vehicles over the next two years. Our goal is being known as a long term partner to all our customers. The core focus of our renewed branding is a commitment to excellent service and support for the whole life of a CSS product.”

Excluding the company’s apprenticeship scheme, the team at CSS have an average service length of over 30 years. Simon added: “We are extremely proud of the commitment shown by the staff at CSS, their experience and skills go into every vehicle we produce from the factory in Worcester. As a child I watched Carmichael fire trucks being built over my back fence, joining the company 28 years ago as a welder-fitter on the factory floor. Since then I have worked my way through various roles to become head of the commercial team. Over that time I have seen a lot of changes and I’m excited about what the next chapter has instore for CSS and its customers.”

CSS’ new multi-lingual website www.css-firevehicles.com will work on any mobile or desktop device and has been designed with a quick and informative user experience in mind, catering to CSS’ wide UK and international customer base.


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